Horizontal Integration Blog How predictive models can help you make critical decisions during the Coronavirus crisis

COVID-19 is sticking around for the long haul. At a minimum, the pandemic's economic impact is projected to slow down global GDP growth throughout Q1 and Q2, while some are even anticipating a mid-year contraction. McKinsey & Company's latest update predicts a serious economic fallout that will last for different lengths of time depending on industry: Two types of critical decisions During this time of crisis, senior executives need to be thoughtful as they make critical decisions on their organizations' staffing levels, sales management, marketing spend controls, supply chain management and financing. Essentially, you can divide these choices into...