Hive Blog Consumer behaviour, how to manipulate through reinforcement and perception

Intro Consumer behaviour has been hot topic within the marketing industry for a long time now. Knowing the drivers and motivators behind behaviour, gives marketers the insights into how to position themselves, and who to target. People influence people, we know that, but how does it affect a purchase decision? Social Influence Why do [...]The post Consumer behaviour, how to manipulate through reinforcement and perception appeared first on Hive Marketing Cloud.