Hispanicize: Pulling No Punches: Hispanicize CMO & Diversity Summit Unveils Powerful Speakers Line-Up, Case Studies and Sobering Look at State of U.S. Hispanic Market

MIAMI, March 01, 2018 (GLOBE NEWSWIRE) -- Even as the U.S. Hispanic Market opportunity charts ever higher in terms of spending power and population growth for brands, times have been tough for the Latino community this past year. These unique cultural challenges and the growing potential of the U.S. Hispanic Market will serve as the backdrop to the powerful keynotes, case studies, panels and sessions of the 2nd annual Hispanicize CMO & Diversity Summit of the Hispanicize event. Hispanicize 2018 (www.HispanicizeEvent.com), the 9th annual Latino trends event, takes place April 17-19 in downtown Miami's JW Marriott Marquis.The 2018 Hispanicize CMO & Diversity Summit is expanding to the first two days this year and will be keynoted by Edelman CEO Richard Edelman and Quantcast Chief Marketing and Communications Officer Steven Wolfe Pereira. Edelman will be keynoting about "What Latinos Are Saying About Trust in America", a follow up to his highly regarded 2017 keynote. Wolfe Pereira will present a keynote titled "Invisible: A Reality Check on Latinos in Corporate America.""Our agenda pulls no punches in examining the diversity issues Latinos are facing in America today as well as the terrific trends and case studies that bolster why the Hispanic Market is more important than ever before," said Claudia Romo Edelman, co-chair of Hispanicize 2018 and Special Adviser to the UN Office of the SRSG for International Migration (OSRSMGIM).The Who's Who of speakers and brands that will present at the summit include: Hector Muñoz, CMO, Church's Chicken; Oscar Suris, Head of Corporate Communications, ‎Wells Fargo & Company; Enrique Santos, Chairman and Chief Creative Officer, iHeartLatino; Dametria Kinsley, Global Marketing Director, Cantu Beauty; April D. Alejandro, VP, Multicultural Center of Excellence, Southern Glazer's Wine and Spirits; Martin Stier, Global Head of HR, Printing Business and Marketing & Communications, HP Inc.; Joanna Lane, VP, Talent Engagement ...Full story available on Benzinga.com