Razor USA has brought former Chief Operating Officer and Chief Financial Officer Erica Buxton back to the scooter company as president. Buxton most recently served as CEO of family-care products company Hello Bello, which was founded by actors Kristen Bell and Dax Shepard and debuted at Walmart in 2019. Hello Bello filed for bankruptcy in October 2023, and Buxton led the company's successful sale for $65 million via a stalking horse offer to Hildred Capital in December 2023. At Razor, Buxton...
Hello Bello is a California-based baby products company that manufactures and distributes products including diapers, vitamins, body washes, and lotions.