GX Blog Overcoming Challenges in Creating a Golden Customer Record: 5 takeaways

Imagine you're leading a marketing team at a growing business. You're tasked with building a Golden Customer Record (GCR) - a unified profile that provides a 360-degree view of every customer. While the goal is clear, the path to achieving this is filled with challenges. Let's explore the key hurdles that come with creating a GCR and how you can overcome them.