GX Blog Look-alike Modeling: a Comprehensive Guide to Customer Acquisition (part 1)

Effective targeting is crucial for maximizing returns on analytics and advertising investments. Look-alike modeling, a data-driven approach, can boost ROI by up to 30% by accurately identifying high-value prospects. By analyzing customer data to find individuals with similar characteristics, brands can achieve higher click-through rates and improved campaign efficiency. Without this method, advertisers risk missing out on reaching a 20-25% larger relevant audience, leading to lower engagement and conversion rates.