GrowthForce Blog Year-End Donor Follow-Up: How to Engage Your Supporters at the Start of the New Year

8 min read December 31st, 2024 Every nonprofit leader knows that year-end giving is often the biggest fundraising event of the year. Throughout the holiday season, the spirit of giving is strong, and businesses are also looking for last-minute opportunities to increase their tax write-offs for the year.  Key Takeaways Demonstrate Impact: In addition to thanking your donors and including the compliance-required information in your year-end donor acknowledgment, you should also demonstrate the impact each donor had on your organization and its mission. Use your accounting data to tell your donor in concrete terms what their gift helped you accomplish... Go Beyond Donations to Connect: Of course, the goal of keeping donors engaged is ultimately to keep them donating. However, you can also engage your donors in other ways besides asking for gifts. You can extend your donor relationship beyond monetary gifts by... Align Your Donor Engagement Strategy, Mission, and Financial Strategy With a Better Back Office: Every aspect of your organization, including nonprofit donor relations, should be aligned with your mission. You can improve donor engagement and retention while ensuring you continue working toward your mission and maximizing the impact of every dollar you spend...