Groupe Positive: French-based Positive Group raises 110M; acquires data management company Marketing 1BY1

Hem-based Positive Group (formerly Sarbacane Group), a marketing technology company, announced on Tuesday that it has secured $110M (approximately €110M) in a fresh funding round from EMZ and banking institutions. The company has renamed itself to Groupe Positive (Positive Group) to facilitate the distinction between the development and ambition of the group and the historical [...]