Innovation, like Beyonce and chocolate cake, is one of those things everyone wants a slice of. We have spoken about it before - innovation is oft mentioned, lauded and praised but perhaps less diligently actioned in our organisations. That is why when the invite for the launch of Big I little i appeared in my inbox I was more than a little intrigued. While every day we see people spinning up new innovative approaches, ideas or iterations at a startup level - The Big I little i report is all about tackling the wicked problems of innovation in large New Zealand organisations. The learnings within the piece have been informed by interviewing 44 CEO's of New Zealand's biggest companies and most successful startups.