Greyhound: Assessing the Potential of a German Bus Startup to Improve Greyhound's Services.

Greyhound Lines, a once iconic American bus company, found itself on the brink of collapse, burdened by a tarnished reputation of unreliable service, uncomfortable conditions, and a plummeting customer base. Years of neglect and mismanagement had eroded public trust, leaving Greyhound vulnerable in a competitive market increasingly dominated by budget airlines and personal vehicles. Tripadvisor [...]