Source: The Drum

GREEN & BLACKS: Green & Black's reimagines Red Riding Hood in first TV campaign

Chocolate brand Green & Black's has released its first ever TV campaign, aiming to promotes its Velvet edition range in Mcgarrybowen's debut for the brand.Directed by Dorian & Daniel, the young duo behind Johnnie Walker's 'Dear Brother', the ad sees a modern day Red Riding Hood chased by a pack of wolves through a forest. When she appears cornered, she smiles, covers her eyes and starts counting '1,2,3...', revealing that the chase was just a game all along.The spot is accompanied by The Delfonic's track 'Ready or Not'. Maximilian Adams, senior brand manager at Green & Black's, explained the reimagined fairytale aims to "showcase that our new G&B Velvet edition is a smooth, more accessible dark chocolate" with through the concept 'Dark but different'.Paul Jordan, executive creative director of Mcgarrybowen London, added: "G&B's Velvet Edition is less intense than regular dark chocolate, and we wanted to bring this out in the work. The re-telling of Red Riding Hood in a cool and contemporary way seems the perfect platform to communicate that not everything is as dark as it seems." The campaign was released today (18 October) and will be supplemented with an influencer engagment programme and a fairytale themed PR event.McGarry Bowen London: Green & Black's 'Dark, but different'Agency: McGarry Bowen LondonClient: Green & Black'sDate: October 2017Chocolate brand Green & Black's has released its first ever TV campaign, aiming to promotes its Velvet edition range in Mcgarrybowen's debut for the brand.Directed by Dorian & Daniel, the young duo behind Johnnie Walker's 'Dear Brother', the ad sees a modern day Red Riding Hood chased by a pack of wolves through a forest. When she appears cornered, she smiles, covers her eyes and starts counting '1,2,3...', revealing that the chase was just a game all along.The spot is accompanied by The Delfonic's track 'Ready or Not'. Maximilian Adams, senior brand manager at Green & Black's, explained the reimagined fairytale aims to "showcase that our new G&B Velvet edition is a smooth, more accessible dark chocolate" with through the concept 'Dark but different'.Credits: ECD: Paul Jordan & Angus MacadamCreative Directors: Simon Connor & Stephen Cross Agency Producer: Elaine CoyleBusiness Director: Brendan TaylorAccount Director: Henry CarlessDirector: Dorian & DanielDOP: Andre ChemetoffProd. Co: Academy FilmsProducer: George Saunders & Lizie GowerProject Manager: Bugs HartleyPost Production: Electric Theatre Collective Grade: Seamus O'Kane @ The MillFlame Artist: Giles CheethamPost Producer: Josh RobinsonEdit: Art Jones @ Work EditingSound: Wave Sound StudiosSound Engineer: Jack SedgwickMusic: Ready or Not by Hazel TrattComposer: Hazel Tratt Tags: UK, green & black's Video of Green & Black tv ad Loading...

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GREEN & BLACKS is a Private company. GREEN & BLACKS generates $1M in revenue per employee GREEN & BLACKS has 3 followers on Owler.