I was recently talking to a colleague about the challenges he sees with his clients and projects, specifically those that are trying to get something new off the ground. We were discussing the unfortunate but often predictable path that looks something like this: the effort starts with a great deal of energy and support, that high level is sustained for a bit, and then - as the timeline gets longer - the effort begins to wither; people get fatigued and the idea fizzles. Sometimes, the energy an [...]
