Graphic Web Design Blog Las Vegas Local SEO - 5 Ways To Drive More Traffic

Discover the secrets of Las Vegas Local SEO to drive more traffic to your Las Vegas business As a Las Vegas business owner you are constantly looking for ways to get more people in your store or visiting your website, so I'm sure you've read your fair share of SEO articles. The problem is a lot of these SEO articles work better for companies that want to attract customers from all over the US. You can learn a lot from these types of SEO posts but what do you need to do to attract Las Vegans to your business? Las Vegas Local SEO Checklist NAP - Name, Address & Phone Number One of the first things you should do after launching your Las Vegas website is create a Google My Business Page (formally known as Google + Page). This page gives Google a deeper look at the information it needs about your business. This includes your NAP, short for name of your business, address of your business and the phone number. There are other items you can include but these 3 items are the most important. It is also VERY important that your NAP matches not only on your Google Business Page but everywhere else. It needs to be the same on your website and other local directories like Yelp, or YP.com. This brings us to our second local SEO essential. Local Directory Submission In my opinion your Google Business Page is the most important. There are other local directories that also carry importance. Along with the simple fact you are creating another link to your website, these local directories also pass along Citations (this is a great article by MOZ explaining what Citations are). Citations are a key ranking element in both Google and Bing. When you submit to these local directories it is good practice to create a simple note file that includes your: NAP Web Address Email Address Short description of your business Long description of your business This way you can copy/paste this information into each local directory and you ensure your information is exactly the same in each directory. Now some directories are going to ask you for different information but this is a good tool to have. I also like to place links to the submission pages of each directory and date when I submitted my listing. This way you can check back later to see if your submission has been accepted. I also try to use the same log in for each site and list that in my note file as well. Here is a great list of the Top 50 Local Citation Sites you should submit your website to by Bright Local. Social Media Sites Social Media sites like Facebook, Twitter, Instagram and Pinterest are great ways to get traffic to your business. Each site will work better for different types of businesses, but it is important that you set up these pages for your website. One good example of this is Pinterest. Pinterest can drive tons of traffic to your website if you post great content. It can get shared and re-pinned making your content go viral. The one caveat to this is you need to understand who is on Pinterest. The majority of users of Pinterest are women, so if your business caters to women then you have a better chance of getting tons of traffic from it. Do you sell cosmetics, clothing or food? These are all perfect examples of content that does well on Pinterest. Is Your Website Mobile Friendly? More and more people these days use their phones to find your business here in Las Vegas and everywhere else for that matter. On April 21, 2015 Google release a new mobile ranking algorithm that gives people with mobile friendly websites a boost in rankings, that was named Mobilegeddon. I think this was a smart move for Google considering that so many people are looking for businesses on their phones, it makes sense that businesses that invest the time and money to make their websites mobile friendly should get a boost over those that do not. If your website is not mobile friendly contact us today for a free quote. Exact Location in Las Vegas Even though Las Vegas is considered a small city, it still covers 135.8 sq. mi. (source Wikipedia), and if you are in Anthem looking for an eye doctor you don't want to see a listing on your phone for an Eye Doctor in Centennial. Most Google searches done on a person's phone takes their location into consideration, and some people will even include a zip code in their search to ensure what they are looking for is close by (i.e. Web Design 89123). If someone is looking for a business on their desktop and search, Las Vegas Web Design, for example, there is no way for Google to know their exact location within Las Vegas. So Google sets their center point for that location and determines that businesses closer to that center point are more important. In the above example our business is located right on the edge of Las Vegas and Henderson border, so it makes sense that a web design company that say is located right in the heart of Las Vegas would get a bump in rankings. On July 2014 Google released a new local algorithm update marketers deemed, "The Pigeon" update. This update really affected a lot of Las Vegas businesses that used to rank well in the local listings of searches. For more information about this update check out the very detailed article from Search Engine Land. Conclusion Though general SEO articles can help you rank better in Google and other search engines, concentrating on Local SEO offers you more actionable results with your customers/clients right here in Las Vegas. This is why Las Vegas Local SEO is so important to you. If you have any questions about things we've covered in this article feel free to contact usThe post Las Vegas Local SEO - 5 Ways To Drive More Traffic appeared first on Graphic Web Design.