Finding ways to make consumers aware of your brand, especially at the time of purchase, is always challenging. Matamalas & Ramos, (2009) found that 70% of consumer decisions being made during the shopping trip, making it essential for your point of sale material to grab the attention of your customers before your competitors do. Research undertaken by the International Journal of Business and Management Invention in 2014 into the effectiveness of floor graphics in particular, [...]
