Press Release: Grapeshot : Drawbridge Adds Grapeshot Pre-Bid Keyword Targeting to Cross-Device Platform

Drawbridge, the leading digital identity company, today announced that it has integrated several key products from Grapeshot, the technology company that deploys machine learning to unlock value from data, including brand safety measures, keyword segments, and Grapeshot Predicts, a predictive keyword targeting tool. Drawbridge's managed and self-service Cross-Device Platform clients will be able to leverage these tools across mobile and desktop to ensure even stronger returns on their di...Read the full story at http://www.webwire.com/ViewPressRel.asp?aId=208160