Grapeshot: Irish Times Expands Display Offering with Oracle Grapeshot

The Irish Times has expanded its display offering via an integration with Oracle's Grapeshot contextual intelligence and targeting platform which allows brands to align with contextually relevant content in real-time. According to David Murphy, Head of Digital Solutions at the Irish Times: "Our 'Smarter Targeting' approach to display advertising has just got a major upgrade [...]The post Irish Times Expands Display Offering with Oracle Grapeshot appeared first on AdWorld.ie.