Global Payments Blog Digital Capabilities to Enable a Successful and Responsible March Madness

With the Men's College Basketball Championship starting next week, millions of avid college basketball fans will gather to watch which school's team is going to bring home championship glory. Part of the annual tournament's appeal is seeing who has the best bracket and the unpredictability of where teams end up in the final rankings. According to a study from Statista, average viewership from the 2022 tournament was estimated around 10.7 million people, a 13% increase from the previous year. Needless to say, there will be plenty of eyeballs on this year's tournament as viewership continues to increase.