by J.J. Peterson, Marketing and CommunicationsThis one day when I was in 4th grade I wore all Nike to school. Every item of clothing and my accessories branded the swoosh. I was trying hard to be cool. I'm still trying to be that way today, just like the students on our trips. We wear the latest fashion, we text, snap and tweet on the latest tech, we chug Vanilla Bean Creme Frappuccino's and listen to new school hip hop via Beats by Dre. On a trip this past March I was reminded that being cool i [...]