LONDON--(BUSINESS WIRE)--Global Cloud Xchange (GCX), a subsidiary of Reliance Communications Limited (RCOM), and Broadcast Media Communications (BMC UK) have teamed up on the delivery of end-to-end connectivity for the 'live' broadcast of the FIFA World Cup 2018. This event is being carried across GCX's network, via BMC, from Frankfurt to the London Broadcasting House of British Broadcasting Corporation (BBC) and used exclusively by BBC Sport to broadcast the matches to British audiences. "FIFA