If you're wondering where you can find the best burger in town, you are probably thinking, "Google it". A quick search will quickly return a map with your location and the precise location of the best burgers around you. Your results are different than mine because of Google's push for hyper-local search results. This is what Google does best. Give you the information that is accurate and most relevant to you, because there might be a better burger one state over but that doesn't do you much good.
