George & King Blog InStitchu Opens in David Jones

Although we have grown accustomed to opening new Showrooms on a regular basis, the recent opening of InStitchu at David Jones Sydney is especially momentous for us.Founded by Australians Robin McGowan and James Wakefield in 2012, InStitchu was created to remove the pain points experienced in menswear shopping: the lack of convenient, custom, tailored options at an accessible price point. InStitchu helps men design their own custom, made-to-measure suits and shirts in minutes, at an affordable price and without compromising on quality.The partnership with David Jones will be the ideal opportunity to merge the technological suiting processes of InStitchu with the long-proven traditional retail success of David Jones. Our Co-Founder, Robin, agrees:"Since we opened our first Showroom at 350 George Street, Sydney we have found that this physical element has really completed the InStitchu experience-an experience that we are now renowned for.""This unique partnership with David Jones is an opportunity for both businesses to combine the classic ease of department store retail with the contemporary pleasure of our tech-based, old-world tailoring experience."The Showroom opening at David Jones didn't go unnoticed. Many of Sydney and Australia's top news outlets - such as the Australian Financial Review and Inside Retail - were quick to pick up the story. In speaking with AFR, InStitchu's Co-Founder, James, was truly proud of his company's fast progression in recent years:"We think it's going to help position InStitchu as a brand that's come of age and gone from being a start-up online retailer to a well-established, truly omni-channel brand."James believes that InStitchu's edge over its competitors comes primarily from our affordable price, high quality and unique customer experience-all of which will be maintained and improved within our store at David Jones Sydney:"Most guys would get an off the rack suit and spend several hundreds of dollars having that suit altered - that process is riddled with pain or risk. We do think with our price points, with our quality and level of service we'll be well placed to be the brand that picks up a lot of customers that aren't able to be serviced by other brands."As part of an exciting period of growth for the company, James and Robin also revealed to journalists that InStitchu planned on opening up to a dozen new David Jones Showrooms across the country within the next 12 to 24 months. InStitchu at David Jones Sydney will serve as the foundation of many more InStitchu and David Jones collaborations to come.With help from local interior designers, Laguna & Co, InStitchu's signature old-world tailoring experience will be maintained through the masculine yet stylish design that is now synonymous with our Showrooms.Joining in our excitement for the new opening, David Jones General Manager of Menswear and Childrenswear Chris Wilson said:"InStitchu marks the arrival of a new type of retail experience, one where the customer joins the design journey of their garment. We're thrilled to welcome InStitchu to our menswear designer offering at David Jones and know our customers will be inspired by the revolutionary made-to-measure service."