Geomagical Labs: IKEA's acquires AR start-up to give a store-like feeling to consumers

IKEA has acquired augmented reality (AR) start-up Geomagical Labs. Commenting on the same, Wafaa Hassan, Analyst at GlobalData said, "As one of the early investors of AR, IKEA's acquisition of Geomagical Labs gives its customers the opportunity to see how products will look in their homes without having to visit a showroom. It is the [...]