GEM Blog The New Definition of Design

Communicating through visuals. Simple. But today, as the number of communication channels continues to expand, we are coming to understand design in new ways. The evolution of digital access is the biggest change in communications since Gutenberg. Change is difficult, but designers are adjusting, adapting and creating a new vernacular-just as we have in the past. When website design first came on the scene, the scope of design was narrowed to an 11" x 8 " landscape page. As far as design transitions go, that one was pretty easy. Of course, things got more complicated as digital technology expanded. As [...]