by Shawn GannonA recent industry report* highlights what small business' are spending their resources on to boost their SEO efforts. Over one-third (36%) of small businesses say they have an SEO strategy. In addition, 38% more say they will invest in SEO in the future, the survey reports. Listed are some of the well-chosen tactics surfaced:Social media marketing: 63%Optimizing website for voice search: 21%Creating high-quality content: 48%Keyword research: 51%A mobile-friendly website: 54%Focusing on these practices is sound and will improve search engine results rankings to increase visibility. Each assumes to provide data-informed research focused on reaching targeted people seeking similar products and/or services that are offered on your site. These efforts are great and resources might be well spent; but are they the correct strategy?Well ... sort of, ok, and no, but close. Sort of: these could be strategies every one on their own merit. In my opinion, however, just not the "correct-est" play. OK: Google finds these to be important areas of concentration and will rank each business appropriately. No: They are not what Google would consider the foundation to rank highest, but close. In today's Google world, the actual overarching strategy seems to come down to developing a positive user experience on your site.It's fairly obvious when you...Read More
