Future Ad Labs: London-based ad tech firm Future Ad Labs rebrands as Adludio

Future Ad Labs is no more - at least not under its old name. On November 14, the mobile ad unit provider told The Next Web exclusively that it has rebranded as Adludio. Howard Kingston, co-founder and CMO, says the company is also globally launching PlayRoll, a new product to replace pre-roll video advertising through gesture-based video interaction. The roll-out of PlayRoll follows £500k ($775,000 USD) raised through Seedrs this past summer. That success saw London-based Adludio become the first company to use a crowdfunding platform to raise a convertible round. "Adludio means 'to play' in Latin," Kingston told TNW. "We're rebranding...This story continues at The Next Web