Fusionex, a specialist in analytics and 'Big Data', has established a technology alliance with Fortune 500 company EMC.The pair will jointly market, promote and sell a combined analytics and Big Data portfolio."Big Data" is a technology buzz-phrase that refers to the massive amount of information that is available in the digital world; several companies - Fusionex and EMC subsidiary EMC Computer Systems among them - offer products that attempt to make sense of the data and sort the wheat from the chaff."This alliance aims to bring end-to-end Big Data and Analytics capabilities to several key industries such as finance, retail, travel and hospitality, and government," Fusionex said.The partnership will allow Fusionex to exploit EMC's technology platform and market reach, while EMC will be able to tap into Fusionex's expertise and know-how in business intelligence, analytics and Big Data."Both parties are committed to promoting and reselling a combined product solution to each party's new and existing customers resulting in a faster return of investment (ROI) to end users," Fusionex said.Shares in Fusionex were up 2p at 392p in mid-morning trade.