Free Range Thinking Blog Finding your Why

Now dig deeper. Finding your WHY requires getting past the obvious and allowing yourself some time to connect to what truly, deeply matters to you alone. This is where many individuals and companies shrink. Simon Sinek in his NY Times bestseller Start With Why shares, "It is the cause that is represented by the company, brand, product or person that inspires loyalty." It takes courage and a willingness to reflect and let go of cynicism to discover what really matters. It may also take several cycles of asking the same questions over time. These exercises are best done with some thinking time, away from the daily grind.