Source: Fowler Group Blog

Fowler Group Blog Why hiring a copywriter isn’t like buying deli ham

I could start this off with a few juicy ham jokes, but I’ll resist. For now anyway.What I want to talk about is “buying copy by the pound” – a laughable (yet frighteningly all too common) method that countless clients and/or content marketers use for their content/copy creation. Since when did “500 words” become some […] The post Why hiring a copywriter isn’t like buying deli ham appeared first on The Fowler Group.

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