FounderDating Blog What You Don't Know About Pricing Can Hurt You

"There are two big pricing mistakes we see all of the time: Not pricing on value. I understand that's kind of an amorphous statement, because what is value? But more often than not, what we see, even in a software space, is people pricing based on costs or competitors rather than customers. At the end of the day, quite literally, the only people who can give you the information you need about your price are your actual customers...." - Patrick Campbell, co-founder of Price Intelligently on the importance of customer personas, surge pricing and leaving money on the table.The post What You Don't Know About Pricing Can Hurt You appeared first on FounderDating.