Formulate: Swedish startup Formulate raises €3.7 million to help European retail businesses conduct smart sales

Formulate, a Stockholm-based retailtech startup, has raised €3.7 million in late-seed funding. The round was led by henQ, with support from Industrifonden and J12 Ventures. Founded in 2016, Formulate has built a SaaS platform that uses AI to improve promotion analysis within retail. Promotions are important to retailers; often 20 to 50 percent of turnover [...]The post Swedish startup Formulate raises €3.7 million to help European retail businesses conduct smart sales appeared first on Tech.eu.