flont: Jewelry Rental Company Raises $5M

RAPAPORT... Flont, which offers a jewelry-renting service, has raised $5 million from investors to grow its inventory and staff and help fund an expansion into the Chinese market. The company describes itself as a pioneer of the "Jewelry as a Service" model, in which it lets consumers wear jewelry for a fee for a fixed period, or take out membership for unlimited rental. "Borrowing incr...