Flightpath Blog Understanding and Leveraging Customer Segmentation

Customer segmentation is the practice of dividing a company’s customers into groups that reflect similar characteristics such as behaviors, demographics, interests, needs, and lifestyles. This crucial strategy enables businesses to tailor their products, marketing efforts, and services to meet the specific needs of these different segments. Understanding customer segmentation is critical for any business seeking […] The post Understanding and Leveraging Customer Segmentation appeared first on Flightpath.