Flightpath Blog Transforming CTV into a Demand Generation Engine

Connected TV (CTV) is any internet-connected television that can access content beyond traditional broadcasting. This rapidly growing medium includes Smart TVs, devices like Roku and Apple TV, and TVs connected through secondary devices. Meanwhile, demand generation is a multifaceted marketing process focused on increasing awareness and desire for a company’s offerings.  The transformation of CTV […] The post Transforming CTV into a Demand Generation Engine appeared first on Flightpath.