Fitcode: Using Analytics, Fitcode Aims to Connect Shoppers to Jeans That Fit

There are few things more universal in wardrobes the world over than blue jeans. But they are also the number one item that is returned by online shoppers, says Rian Buckley, founder and CEO of Fitcode. "Fit is the number one purchase driver and reason to return," she says. For many of us, the idea [...]