Data segmentation means to take 'data' (e.g. a group of people you want to contact) and split it into smaller groups based on your chosen criteria. Here, we explore 'behaviour-based' segmentation, and how it helps you create content that's personalised to your customers. How to segment your contacts Think about how you can split you [...]The post Data segmentation: How to use customer behaviour to create personalised content appeared first on SMS Marketing Blog.
