Remessaging to consumers within the OOH industry is no easy task, but when
you’re a mobility-based OOH medium such as Firefly is, it can be even more
challenging. Partnering with BlueBite, we’ve been able to not only simplify
OOH retargeting, but provide versatility for the ways in which you can
retarget to your exposed consumers.
Firefly is a California-based street-level digital media platform that provides out-of-home advertising display and related solutions for advertisers and taxi companies.