Feedback Loop Blog What Consumers Want from Big Game Ads: Measuring Advertising Effectiveness

Unpacking tentpole event marketing strategies and trends in sports advertisingSeven billion ad impressions later, another Big Game has come and gone, leaving brands with a pressing question: Was it worth the investment? With total ad revenue reaching $597.2 million and 30-second spots selling for up to $8 million, what truly resonated with audiences? More importantly, will these ads leave a lasting impact, or will they fade from memory as soon as the game ends?