Feedback Loop Blog Unpacking programmatic advertising metrics

A path forward for better programmatic advertising metricsMore measurement doesn't always mean more understanding, especially in programmatic advertising. Marketers today are inundated with data and campaign performance metrics, but most of it hinges on what's easiest to track, not what's indicative of true effectiveness. While click-through rates, impressions, and cost-per-click continue to dominate dashboards, they offer little insight into outcomes like whether an ad changed a mind, sparked intent, or drove action.