Feedback Loop Blog Marketers Guide to Video Game Advertising

The future of gamification and power of play with Zenga's Marian ThomasGaming isn't just entertainment-it's an interactive world where brands can truly connect and embed themselves in players' worlds. And it's influence spans almost all demographics and devices, from mobile to connected consoles, Gen Alpha to Boomers. While each interacts differently, DISQO's 2025 In-Game Advertising report shows how distinct audiences engage with games and why this immersive space is a goldmine for advertisers.