Feedback Loop Blog Guide to Premium Video Advertising

How to win with streaming ads in premium videoMarketers today face mounting pressure to cut through noise, prove ROI, and adapt to constant platform shifts. From six-second brand hits to long-form storytelling formats, premium video advertising has become both a format of choice for marketers and a fixture in consumers' daily lives. With digital video ad spending surpassing $190 billion globally in 2024, up from a projected 81.1 billion in 2021, brands, agencies, and platforms are doubling down on the medium's unmatched ability to drive brand visibility and performance.