Feedback Loop Blog Campaign Performance Metrics: A Marketers Guide to Smarter Measurement

How flexible, scalable, and customized ad campaign measurement solutions drive real-world outcomes Marketers obsessively track campaign performance, but what if your metrics are leading you astray? Clicks, impressions, and engagement might signal activity, but they don't prove impact. When leadership asks, Did this campaign change perception? Influence intent? Drive action?-these metrics fall flat. Without the right answers, your campaign budgets, contributions, and future investments hang in the balance.