Starting from scratch when conceiving who your business will be and how your personal brand fits into the picture, developing its business identity (and in parallel, your online identity), can feel like this. It can feel like dropping a tiny marble into the sea from a plane and hoping it will roll up onto the sand at the beach from where you took off. Not only that but hoping it will happen while you're watching and that its bright colors will make it easy to spot from the air. Impossible.But we all know that it's not because, well, the world is made up of businesses that have clearly defined identities. Their personality, good qualities, values and value are readily apparent, their brightness easy to spot from a distance. Everyone starts from somewhere. They had to have a talent for mining those qualities and bringing them to the surface (or the beach). Continue reading →The post Infuse Your Business Identity With Personal Brand Power appeared first on | Fat Eyes.
