3 ways printed paper cups can maximise brand exposure Last year, the UK’s £9.6bn coffee shop market grew by nearly 10%, making it one of the country’s strongest performing sectors. Standing out in this market is therefore no mean feat and, as consumers increasingly tend to taste coffee with their eyes, cup branding can make all the difference. It takes between 5-10 minutes for the average person to consume a hot drink which in turn presents the perfect opportunity for brands to share their message. Those that maximise the advertising...
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