Express Analytics Blog How ML Enhances Psychographic Customer Profiling

In today's age of digitization, you can think that understanding your customers would be optional. Rather, it is quite imperative for modern times. Companies no longer confine themselves to the frontiers of demographic segmentation, but they move into psychographic profiling. Psychographic profiling digs deep into the lifestyles, values, attitudes, and interests of consumers. Machine learning... Continue reading How ML Enhances Psychographic Customer ProfilingThe post How ML Enhances Psychographic Customer Profiling appeared first on Express Analytics.