Source: Experience Branding Blog

Experience Branding Blog How clear is your Customer Experience Strategy beyond NPS?

Lately every company I talk to seems to be in some stage of implementing a Customer Feedback Program. The most popular of these programs is the Net Promoter Score: http://www.netpromoter.com/np/calculate.jsp It's gaining popularity because: It's a simple quantitative metric that companies can measure and benchmark Its three customer segments "Promoters, Passives and Detractors" are easy for everyone [...]

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Est. Annual Revenue
$5.0-25M
Est. Employees
25-100
Ann O’Daniel's photo - President of Experience Branding

President

Ann O’Daniel

CEO Approval Rating

70/100