Experian announced the expansion of its Experian Marketplace portfolio with the addition of Root Insurance, a technology company powering insurance solutions. This partnership gives consumers another carrier option "for affordable and personalized car insurance with a streamlined shopping experience." Consumers who choose Root Insurance will be "able to shop and switch to Root without the hassle of changing platforms, making the insurance process faster and more convenient for today's drivers." Rakesh Patel, Executive Vice President,
Experian is an Ireland-based financial technology company that provides solutions including credit, lending, data analysis and fraud detection for businesses.