You know what you know You know what you don't know You don't know what you don't know It's #3 that causes all the issues when it comes to tradeshows (and life.) While Annie in Bull Durham says "The world is made for people who aren't cursed with self-awareness" The tradeshow floor will eat you alive. The abbreviated email chain in the image above is from a weekend this fall.All week and on Friday the client is excited ready to go! Then Sunday they show up on the tradeshow floor and, well, if