ExecVision Blog Stats vs. Stories: How Your Reps Can Use Storytelling in Sales

Do prospects prefer to hear stats or stories from their sales reps? Trick question! They like to hear both. But throwing a bunch of stats at a prospect with no context isn't going to help your reps move the buying process along. For that, they need to tell a compelling story. Storytelling in sales can...The post Stats vs. Stories: How Your Reps Can Use Storytelling in Sales appeared first on ExecVision.