The joint study by the CMO Council and Executive Networks Inc. looked at social media strategies--and--techniques currently being embraced by leading consumer brands to recruit and retain Millennial workers, build customer-centric-cultures, recognize--and--reward--innovation and output, as well as "gamify" the workplace in order to drive productivity, performance and motivation. The key benefits for crowdsourcing employee or partner-contributed social media content for internal--or--external conversation include: -Turning employees into active advocates and brand champions (50 percent) -Reinforcing brand authenticity and corporate credibility (41 percent) -Unifying, engaging and activating the organization (40 percent) -Gaining visibility and recognition for employee effort (30 percent) SOURCE:http://www.prnewswire.com/news-releases/crowdsourcing-and-sharing-employee-content-digitally-helps-companies-define-brands-and-recruit-talent-300099893.htmlTags: crowd-sourcing, crowdsource, crowdsourced, crowdsourcing, technologyComments
