The old ways of marketing and advertising are no longer working and are dying out. This is especially true for the insurance, real estate and mortgage industry. Marketing for these industries used to consist of door hangers, bus bench ads, yellow pages and billboards. These tactics on their own simply do not work anymore. Moving your insurance marketing OR real estate marketing efforts to the world wide web will not only save you money but will also help to deliver more qualified leads. By using content marketing as part of your overall marketing strategy, you can efficiently and effectively attract visitors to your website. By having more qualified leads on your website, you can work at converting them into leads that close the sale like never before. Here are three tips to make your online insurance, real estate or mortgage marketing efforts more successful. Buyer Personas At the heart of all content marketing is the buyer persona. This is a detailed profile of your best customer. And it goes beyond age, income and job title. You need to really get to know your customer. What are their hopes and ambitions? Where to they congregate online? What are their buying patterns? Do they spend Continue ReadingThe post Content Marketing Tips for the Insurance and Real Estate Industry appeared first on Executed Solutions | Social Media Management.